Role: UI/UX Designer
Project Brief: Design a digital application inspired by a personal passion that responds to a specific problem or unmet user need. The objective is to apply design thinking and user-centered methodologies to develop an innovative, functional, and engaging solution.
Tools: Figma, Midjourney AI, Miro, Adobe illustrator
Sourced is a mobile digital application that is fully customizable based on your skin type that helps you navigate the skincare aisle. Telling you which products are best for your skin based on your skin type or skin condition(s).
To what demographic am I catering?
This app is primarily for young teens and adults who struggle finding a skincare products that work for them.
What problem(s) am I solving?
This application solves frustration in finding skincare products because products can be difficult to understand in what their capabilities are.
Create a efficient and easy UI that enables users to quickly find skincare recommendations with minimal effort.
Present complex skincare information in a clear and digestible format reducing confusion around ingredients, product benefits, and
skin concerns.
Provide a personalized user experience by tailoring product recommendations based on each user's skin type and specific skin conditions.
Competitor Analysis A
Yuka is a mobile application that enables users to scan product barcodes to evaluate their overall quality based on ingredient composition. The app analyzes each product's ingredients and assigns it a score ranging from 0-100, providing users with a simple and accessible way to make more informed purchasing decisions.
Pros: Allows you to scan all kinds of products like food, hair/body & skin care, and
cleaning products.
Cons: Is not customized to your personal needs.
Competitor Analysis B
The Ordinary offers an interactive skin assessment that asks users a series of questions about their skin type, concerns, and goals. Based on their responses, the quiz generates personalized skincare product recommendations, helping users identify products that best suit their individual needs.
Pros: Gives you products based on your skins needs. The ordinary does a great job in
explaining what each product is for.
Cons: Only suggests their own products, possibly couldn't work for everyone.
Interviews/Findings
I made a set a questions that felt specific to my idea and interviewed people of different ages, backgrounds and genders.
This was my conclusion:
Talking to various demographics I've learned that women typically use more skincare products, with a specific skincare regiment. Compared to men who typically abandon skincare products after finishing the products.
This lead me to think that this could be targeted more towards women in their late teens to late 20s.
Katie
Age: 19 years old
Gender: Female
Occupation: student in College
Katie is a freshman going to college . Now that she is going to college she wants to focus on her physical and mental health. She wants to put more time into her selfcare like finds a good skincare routine, hair routine and shower routine while picking up a running routine.
Needs:
A better skincare routine.
informational app about skincare.
Products that are for her skin specifically.
Wants to try new things.
Pains:
When trying new things, they end up doing.
Harm to her skin because they aren't meant for her skin.
Doesn't know how to read labels, what the big fancy words mean.
Unsure where to start.
Finds social media to recommend her stuff but its usually just ads.
Bryan
Age: 16
Gender: Male
Occupation: Highschool Student
Bryan is a high school student who is starting to enjoy self care after discovering his love for baseball. He realized there is more to life than video games. He love to bike ride on the weekends when he isn't in the cage practicing his swing. He now likes to buy self care products like organic deodorant, styling his hair and skincare.
Needs:
Start a skincare routine.
Informational app about skincare.
Products that are for his skin specifically.
Wants to be educated about skincare and what works for him.
Pains:
Doesn't know where to start.
Feel overwhelmed.
Doesn't know how to read labels, what the big fancy words mean.
Finds social media to recommend stuff but its usually just ads.
This was an important part of my UI research, particularly in determining the order of questions and how I could make the registration process feel as stress-free as possible. I wanted to establish a sense of trust and reliability with the user from the very beginning. The goal of the app is to be as simple, intuitive, and easy to understand as possible. Establishing the information architecture was my first step toward guiding and supporting the user through the registration process.
The wireframing process helped me turn the information architecture into a tangible user journey. By prioritizing simplicity, clarity, and trust, I created a foundation for an interface that feels easy to understand while still guiding users toward a more personalized skincare experience.
Clean & Structured
The skincare world can be overwhelming with confusing labels and vast amount
of brands. Which is why a clean interface was ideal to let the user be in a place of peace and tranquility.
Youthful
The target audience for SOURCED includes teens and young adults struggling with skincare. With that in mind, the UI has to speak to this audience.
UI Kit
User Flows
Registration
Home
Camera / Scan
This idea came from one of my biggest pains from high school and part of college. Finding skincare to worked for my skin type and spending a lot of money on products that didn't work. Consuming a lot of content about skincare can be tricky considering products that work for whoever is making the video could work for their skin doesn't mean it could work for me. Which is why an app like SOURCED would be so helpful with finding skincare products specifically for you. I hope to continue this journey and create this into a real app, which would solve a lot of pain point for people like me.